AD & BTCC 2021

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The CUPRA Leons are HERE

The Autobrite Direct team is eagerly anticipating this year’s BTCC season as this year’s title sponsors for Team HARD. racing. The partnership originates from 2017 whereby Autobrite supplied Team HARD. Racing with quality products for our motorsport regime. We’ve been helping all 30+ of the teams’ cars gleam on track ever since.

The Autobrite Direct logo will be prominent on Jack Goff and Glynn Geddie’s brand new Cupra Leons with the pairing also running under Autobrite, ITV team naming rights for the 2021 Kwik Fit British Touring Car Championship season. The new cars are in and have been taking their first spin around the test track this last month.

We spoke to the team

Jack Goff said of the event, “I can’t wait to get started for the 2021 BTCC season. The first shakedown and test day for the new CUPRA Leon exceeded all of our expectations which only fills us with hope as we approach the first round at Thruxton.”

“I am excited to reveal the Autobrite Direct livery on our car and can’t wait to feel like the season is officially beginning at the BTCC media day in a few weeks”.

Teammate Glynn Geddie added, “The cars ran so smoothly and testing helped me to get my head in the game and back into gear. The hard work that has gone into building the new cars behind the scenes is incredible and they look amazing.”

“The final piece of the puzzle now is to make sure that they go as fast as they look but I have a feeling we are going to be challenging much closer to the front of the field this year.”

More from Mark

Mark Moss commented “We are very excited to be involved in our 4th season with TEAM HARD. We can not wait until the 2021 season starts.”

“We have a lot of respect for Tony Gilham and what he has achieved within BTCC. TEAM HARD has another great lineup of drivers this year. We are so excited to see Jack Goff, Glynn Geddie, Aron Taylor-Smith, Nicholas Hamilton, Aidan Moffatt, Carl Boardley, and Ashley Sutton racing for TEAM HARD. This year should be very entertaining with the reveal of the New CUPRA and having the Autobrite logos is the icing on the cake for myself and Jill.

“Like Autobrite Direct TEAM HARD is family run and we feel we have a lot of things in common as a business. As an approved stockist since 2019, they have a great display stand with a wide range of Autobrite products at their HQ in Kent. All the staff at Autobrite are fully behind TEAM HARD. They are all looking forward to some great racing and possible podiums this season.”

“We are confident that TEAM HARD will have the best-looking cars on the grid. Plus with the help of a little Autobrite magic, they are sure to be, because after all ‘LOOKS ARE EVERYTHING’.”