Title Sponsors 2021 …
Autobrite Direct has some exciting news today as we extend our well-established partnership with BTCC Team HARD. The partnership originates from 2017 whereby Autobrite supplied Team HARD. Racing with quality products for their motorsport regime. We’ve been helping all 30+ of the teams’ cars gleam on track ever since.
In November of 2019, we announced that Team HARD. Racing would be the company’s exclusive distributor for the Kent region where the team is based. Today sees us renew our involvement in the race program for 2021 as title sponsors for the first time.
The Autobrite Direct logo will be prominent on Jack Goff and Glynn Geddie’s brand new Cupra Leons with the pairing also running under Autobrite, ITV team naming rights for the 2021 Kwik Fit British Touring Car Championship season.
Tony Gilham, owner of Team HARD. racing said, “It was a real eye-opener for me when I went to see the stunning new premises and shop that was opened in February last year and I can’t tell you how impressed I was with the way the day went. The products speak for themselves and I’m delighted to be extending our involvement with Autobrite for another season.
“We have a great working relationship, so to agree this deal for 2021 is another proud moment for the team as we look to build on what has already been a great partnership. It is a huge year ahead for us both and as always to do it with like-minded people is a very exciting prospect.”
Mark commented “Wow another year has passed and we are still as enthusiastic as ever to be a proud sponsor for our good friends at Team HARD. Racing. Tony Gilham and his hard-working team have given us some great racing entertainment over the last few years, and the 2019 win with BTCC driver Jack Goff is an obvious highlight. I’m a massive fan of the BTCC and it’s great to be back for another season as title sponsors on Jack and Glynn’s cars.
“Team Hard. Racing has been official stockists of Autobrite Direct car care products in Kent and the surrounding areas. If you are close by then pop over, it`s well worth a visit.
“We here at Autobrite Direct cannot wait for the new season to start with the all-new Cupra Leon, it’s going to be epic. I’m really looking forward to working with Jack and Glynn to help promote our brand.”
We can’t wait to continue to support and work with the team and their drivers this year – see you on the grid soon guys!